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Product Engagement Manager

CDI - Paris - 8ème
What you’ll do:
As part of the Customer Engagement team, you are in charge of driving product engagement and user satisfaction by building highly scalable and globally applicable marketing campaigns. 
Partner with product management, data and visual/brand functions to:
– Craft impactful campaigns, including segmentation, positioning, message, goal, design, tests and go live 
– Understand clearly who our users are and how they are using our product, developing sharp customer insights
Dive into the satisfaction KPIs (NPS, feature usage, churn rate, online bookings etc.) to prioritize campaigns and build the roadmap
Automate most of your marketing campaigns to nurture our customers towards our satisfaction or acquisition objectives
Dive into the data and our marketing dashboards to help pilot our campaign performance on a daily basis
Inspire the rest of the team with a compelling vision
Who you are:
– You have 5+ years experience in customer engagement, marketing campaign management, product marketing for a health or tech company
– You have very strong writing skills
– You understand the marketing funnel and know how to optimize it at each stage
– You’re a great communicator with experience conveying ideas to end users and marketing or tech teams alike
– You have strong personal organization and project management abilities
– You’re comfortable developing marketing strategies or campaigns using both quantitative and qualitative insights
Who we are?
Doctolib is the leading ehealth company in Europe.We have 2 missions since day one :
– make our healthcare systems more human, efficient and connected;
– build a company of several thousand people sharing the same humanist values.Doctolib offers doctors and hospitals a software solution with a full range of services to help improve the efficiency of their operations, provide their patients with a more seamless experience, find new patients, and collaborate with other doctors.
Doctolib offers more transparent access to healthcare for patients, by providing a full-suite of online services to manage their health. Doctolib allows patients to find nearby healthcare professionals, book / manage appointments online 24/7, have remote medical consultations via video and receive a digital prescription in their online account.
The 5 Core Values of Doctolib: the « SPAAH »
– Service: Delivering an outstanding service.
– Passion: Being passionate and creating fun.
– Ambition: Being ambitious, with no limits.
– Attack: Being determined.
– Humility: Being humble and sensitive to others.
What we offer you :
– A team of 850 amazing people, passionate about a common project
– Grow, learn & share the best sourcing and recruitment practices with Talent & Engineering Leadership
– A few DoctoParties, DoctoMonthly Meetings, DoctoBeers, DoctoWeek-ends..
– The opportunity to revolutionize a whole industry !
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