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Growth Marketing Specialist (B2B)

CDI - Paris - 8ème
At Doctolib we are 850 passionate people all gathered around one goal: revolutionize the healthcare sector and improve access to care for millions of patients! We have more and more healthcare professionals using our platform.
Working closely with our Head of Demand Generation and Website Marketing Manager, you will have a direct impact on Doctolib’s global growth. You will be in charge of improving the performance of our B2B website at a global level (info.doctolib.fr and info.doctolib.de), with the objective to generate as many inbound leads as possible.
Your missions:
– Improve the look & feel of our website, make design & UX recommendations and coordinate their implementation;
– Improve content of the website in order to optimize SEO strategy;
– Monitor on a daily basis main website & marketing metrics, and lead & implement initiatives for Conversion rate optimisation;
– Integrate of new features onto our website to accelerate conversion rate and the sales cycle;
– Define a landing page strategy and build landing pages for paid acquisition and marketing automation;
– Have a collaborative approach and work closely with Demand Generation specialists, Marketing Analysts, the Engineering, Product Marketing and Sales Strategy teams;
Your profile
– You have at least a 2 year experience in website optimisation, design or marketing;
– You have a growth hacking mindset;
– You have an experience in UX, SEO and conversion optimization principles and methodologies (AB testing…);
– You have experience with Webflow or any other CMS tools and HTML/CSS;
– You have already worked with web analytics tools such as Google Analytics, Google Optimize; 
– English is mandatory, French / Spanish / Italian are a plus.
Who we are
Founded in 2013, Doctolib is the #1 online and mobile booking platform and management software provider for doctors in Europe. We help patients book doctor or dentist appointments 24/24 and 7/7 in just a few clicks, and we offer doctors a full-range service to improve appointment management, reduce no-shows and bring new patients to their practice. We are already working with 100,000 practitioners and about 2,000 healthcare establishments! We have more than 40 million visits on our B2C website each month.
The 5 Core Values of Doctolib: the « SPAAH »
– Service: Delivering an outstanding service
– Passion: Being passionate and creating fun
– Ambition: Being ambitious, with no limits
– Attack: Being determined
– Humility: Being humble and sensitive to others
What we offer
– A team of 850 amazing people, passionate about a common project
– Work with a team of people with various nationalities (French, Italian, Brazilian)
– Great office in the heart of Paris!
– Healthcare insurance– Docto Parties, Docto Monthly Meetings, Docto Beers, Docto Weekends…
– The opportunity to revolutionize a whole industry!
– The job is located in Paris 8ème
– Long-term contract
Doctolib guarantees equal opportunities to all candidates. Each application received is put into consideration regardless of ethnic and racial origin, opinions, beliefs, gender, sexual orientation, health or handicap.